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However focus on the telly channels, Radio and Newspapers as to be honest. However, internet has emerged as essentially the most effective information.<br><br>Quality not Quantity - Focus on the highly targeted list of media that is relevant for your business. Spend time researching suitable contacts and browse up on past blogposts. This upfront research will allow you to make a quality associated with reporters who'll be more open to hearing your pitch.<br><br>Interview the company as it appears as though a new employee. It's not about the fancy Powerpoint presentation, the eloquently written proposal or perhaps the budget -- it's about knowing and liking the PR agency you'll work by working with. 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